Jul. 2018 – present | Saatchi & Saatchi Wellness, New York, NY
Copy Supervisor – HUMIRA rheumatology indications

Oct. 2017 – Jul. 2018 | Havas Health & You, New York, NY
Copy Supervisor – several diabetes-related brands

Sep. 2012 – Aug. 2017 | Geometry Global, New York, NY
Senior Copywriter – XOLAIR, Tylenol, BreathTek, Aetna, Berocca, Listerine, Ford; Team Unilever Shopper accounts Knorr, Good Humor, I Can’t Believe It’s Not Butter, Country Crock, Lipton

Jan. 2012 – Jul. 2012 | Ogilvy Healthworld, CreativeNet, McIntyre Group, NY and CT
Freelance Copywriter – Nocdurna, Tafamadis, Healthy Directions

Nov. 2009 – Dec. 2011 | RAPP, New York, NY
Associate Copy Director – Vytorin, Zetia, Gardasil, Humana, Singulair, OneTouch, Medco, Merck

Nov. 2007 – Nov. 2009 | Ogilvy Healthworld, New York, NY
Copywriter – Extavia, LAP-BAND, Mirapex, XYZAL, Sanctura

Apr. 2006 – Nov. 2007 | Saatchi & Saatchi Consumer Healthcare – Glow Worm, NY, NY
Senior Copywriter – Enbrel (US and Worldwide), Altace, Encora

Aug. 2003 – Mar. 2006 | Euro RSCG 4D, New York, NY
Copywriter – Volvo, Guinness, Baileys, Ciroc, Canadian Tire Financial Services, MCI

Mar. 2002 – Jul. 2003 | The Creative Group, Stamford, CT
Freelance Copywriter – Delta Airlines, Synapse Group, i3 Mobile

Jan. 2000 – Jan. 2002 | Brann Wilton, Wilton, CT
Copywriter – IBM (North America & Worldwide), Fleet Credit Card, Brann Worldwide­

Jul. 2018 – present | Saatchi & Saatchi Wellness, New York, NY
Copy Supervisor – HUMIRA rheumatology indications

• Developing SpA and RA messaging research stimuli (optimizing interactive sales aids) .
• Evolving pan-rheum HUMIRA DTP campaign (in response to research findings).
• Concepting and executing for annual rheumatology conventions ACR and AAO.
• Updating reprint carriers, developing print pieces, writing SERMO posts.

Oct. 2017 – Jul. 2018 | Havas Health & You, New York, NY­­
Copy Supervisor – several diabetes-related brands

• Led launch of high-capacity basal insulin pen; ensured brand alignment across print and digital promotional materials including leave-behinds, FAQs, emails, and website updates.
• Created high-science MOA video, working closely with art leads, medical director, and production studio.
• Developed research messaging and concepted branded campaigns.

Sep. 2012 – Aug. 2017 | Geometry Global, New York, NY­­
Senior Copywriter – XOLAIR, Tylenol, BreathTek, Aetna, Berocca

• Concepted and developed branded and unbranded DTC campaigns for XOLAIR’s two indications, allergic asthma and CIU.
• Researched, organized, and wrote the XOLAIR HCP website for allergic asthma; worked closely with UX, creative design leads, strategy, and HCP agency RevHealth. Continued in a consultative role for several months when the account transitioned to a WPP sister agency.
• Overhauled and optimized the existing XOLAIR patient support program to increase conversion and retention; rebranded program included new name/logo, DM kits, and email CRM.
• Wrote the unbranded allergic asthma website (allergicasthma.com) and unbranded direct mail pieces and banners; wrote direct mail for Aetna.
• Crafted research messaging for XOLAIR focus-group testing and attended focus groups.
• Interviewed CIU patients and wrote scripts for patient testimonial videos; monitored video shoots.
• Contributed to new business pitches and opportunities for Tylenol, BreathTek, and Berocca; brainstormed with account, strategy and creative departments; wrote concept statements, headlines.

Jan. 2012 – Jul. 2012 | Ogilvy Healthworld, CreativeNet, McIntyre Group, NY and CT
Freelance Copywriter – Nocdurna, Tafamadis, Healthy Directions

• Developed branded and unbranded HCP messaging for marketing research.
• Updated branded and unbranded websites per client and legal feedback.

Nov. 2009 – Dec. 2011 | RAPP, New York, NY
Associate Copy Director – Vytorin, Zetia, Gardasil, Humana, Singulair, OneTouch, Medco, Merck

• Concepted and executed direct mail, collateral, and digital CRM.
• Evolved Rapp’s award-winning Vytorin/Zetia “Get to Goal” DM program to integrate digital media; expanded the program to target and engage prospects.
• Helped research and execute strategies aimed at improving patient adherence across Merck brands with communications and tools to aid pharmaceutical reps and HCPs.
• Refined paid-search messaging to increase traffic to Vytorin/Zetia websites; adjusted keyword lists and ad groups to ensure user satisfaction with content.
• Helped RAPP become lead agency for Humana; contributed to launch of the OneTouch Verio IQ.
• Oversaw development of unbranded Vytorin/Zetia brochures by sister agency DDB Remedy.
• Interviewed HPV patients for collateral purposes.

Nov. 2007 – Nov. 2009 | Ogilvy Healthworld, New York, NY
Copywriter – Extavia, LAP-BAND, Mirapex, XYZAL, Sanctura

• Concepted and executed direct mail, emails, and collateral for LAP-BAND, Mirapex,
  XYZAL and Sanctura.
• Helped win Novartis new business (Extavia).
• ­Interviewed RLS patients and observed MS focus groups.

Apr. 2006 – Nov. 2007 | Saatchi & Saatchi Consumer Healthcare – Glow Worm, NY, NY
Senior Copywriter – Enbrel (U.S. and Worldwide), Altace, Encora

• Concepted and executed DM, emails, collateral, and DVDs for Enbrel.
• Concepted and developed new business print concepts for Encora; concepted DRTV for Altace.
• Interviewed RA and PsA patients for Enbrel DVDs; oversaw VO recording sessions.

Sep. 2012 – Aug. 2017 | Geometry Global, New York, NY
Senior Copywriter – Tylenol, Aetna, Listerine, BreathTek, Berocca, Ford; Team Unilever Shopper accounts Knorr, Good Humor, I Can’t Believe It’s Not Butter, Country Crock, Lipton

• For Team Unilever Shopper accounts, “shopperized” brand KVs; executed FSIs, coupons, circulars; wrote LA outdoor print and radio scripts for Good Humor; concepted brand-focused activities to get reps excited about 2018 innovations at national sales meetings.
• Developed flu-season bundling concepts and pain franchise concepts for Tylenol.
• Wrote platform headlines for Listerine; concept statements and in-store advertising for H. pylori BreathTek; new business concept statements for Berocca and Ford; DM for Aetna.

Aug. 2003 – Mar. 2006/ Euro RSCG 4D, New York, NY
Copywriter – Volvo, Guinness, Baileys, Ciroc, Canadian Tire Financial Services, MCI

• Concepted and executed direct-response print, direct mail, microsite content, collateral,
  e-mails, banners, and CRM

Mar. 2002 – Jul. 2003/ The Creative Group, Stamford, CT
Freelance Copywriter – Delta Airlines, Synapse Group, i3 Mobile

• Created rich interactive banner ads for Delta Airlines
• Wrote direct-mail packages for the Synapse Group – marketing consumer magazines and other subscription-based services to frequent flyers, credit card holders, and catalog customers
• Created banners to promote i3 Mobile’s telephone subscription service “Pronto”

Jan. 2000 – Jan. 2002/ Brann Wilton, Wilton, CT
Copywriter – IBM (North America & Worldwide), Fleet Credit Card, Brann Worldwide­

• Concepted and executed direct-response print, direct mail, and collateral